futurefact – researching the minds and moods of South Africans since 1998

futurefact, South Africa’s premier independent, home-grown, psychographic survey has been tracking major socio-economic and political trends as well as issues relating to lifestyle, communication, media (including social media), marketing and technology trends in South African society since 1998. futurefact is conducted by highly reputable and experienced researchers and all surveys are based on probability samples of over 3,000 respondents to ensure accuracy and reliability.

futurefact intro slide economist presentation

NEW FUTUREFACT PRESENTATION: The Challenging Face of South Africa

Presented by Jos Kuper at The South African Regional Strategic Forecast hosted by The  Economist Corporate Network in Johannesburg  on 31 March 2016

South Africa has changed in fundamental ways since 1994.  The futurefact presentation unpacks the demographic and psychographic context and trends that are shaping and will shape the country’s social, economic and political environments.  This presentation is based on futurefact's latest findings and incorporates its extensive longitudinal databases.

Download the presentation here.

futurefact finds's picture

The Big O

In light of the media frenzy over international sporting icon Oscar Pistorius, we checked the futurefact database to see how South Africans feel about shooting people who have “broken into” your home. Since the futurefact survey was conducted last year we didn’t ask about who the person you shot at might be and whether there was any mistake in the identity of the ‘intruder’.

Pages