futurefact – researching the minds and moods of South Africans since 1998

futurefact, South Africa’s premier independent, home-grown, psychographic survey has been tracking major socio-economic and political trends as well as issues relating to lifestyle, communication, media (including social media), marketing and technology trends in South African society since 1998. futurefact is conducted by highly reputable and experienced researchers and all surveys are based on probability samples of over 3,000 respondents to ensure accuracy and reliability.

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NEW FUTUREFACT PRESENTATION: The Challenging Face of South Africa

Presented by Jos Kuper at The South African Regional Strategic Forecast hosted by The  Economist Corporate Network in Johannesburg  on 31 March 2016

South Africa has changed in fundamental ways since 1994.  The futurefact presentation unpacks the demographic and psychographic context and trends that are shaping and will shape the country’s social, economic and political environments.  This presentation is based on futurefact's latest findings and incorporates its extensive longitudinal databases.

Download the presentation here.

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Born to Shop

It is a popular belief that women are the ones who are ‘born to shop’. But are they? 

It may come as a surprise to many of us but futurefact finds that it is South African men (who we stereotypically tend to associate with beer and sport rather than shopping) who appear to be the more brand and status conscious and less price conscious.

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How stats mirror Agang’s vision

Dr Mamphela Ramphele has announced her entry into the political arena and intention to contest the 2014 general elections.

In her speech on February 18 at Constitution Hill in Johannesburg, Ramphele raised many issues where she felt that South Africa was falling well short of its potential and where the government was failing its people.

If one looks at a futurefact survey that earlier questioned South Africans about their views on many of the issues she raised, one finds a lot of overlap.

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Agang (Build SA)

Mamphela Ramphele has announced her entry to the political arena and intention to contest the 2014 elections. In her speech at Constitution Hill on 18 February, she raised many issues where she felt that South Africa was falling well short of its potential and where the government was failing the people.

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I am scared of the police

South Africa, still reeling from Oscar Pistorius, has made international headlines again with horrific footage of Daveyton police dragging taxi driver Mido Macia behind their vehicle for the five hundred metres to the police station, where (according the inmates) they spent the next 2 hours beating, kicking and bludgeoning him to death.

Even before being exposed to this truly hideous footage, 35% of South Africans interviewed for futurefact in 2012 admitted to being “scared of the police”. This was particularly true of lower socio-economic groups where this went as high as 40%.

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Hey Teacher

Hey teacher ... DON’T leave them kids alone ..  they DO need an education

According to Basic Education Minister Angie Motshekga, truant teachers were absent for close to 7.5 million days last year.

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