futurefact – researching the minds and moods of South Africans since 1998

futurefact, South Africa’s premier independent, home-grown, psychographic survey has been tracking major socio-economic and political trends as well as issues relating to lifestyle, communication, media (including social media), marketing and technology trends in South African society since 1998. futurefact is conducted by highly reputable and experienced researchers and all surveys are based on probability samples of over 3,000 respondents to ensure accuracy and reliability.

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NEW FUTUREFACT PRESENTATION: The Challenging Face of South Africa

Presented by Jos Kuper at The South African Regional Strategic Forecast hosted by The  Economist Corporate Network in Johannesburg  on 31 March 2016

South Africa has changed in fundamental ways since 1994.  The futurefact presentation unpacks the demographic and psychographic context and trends that are shaping and will shape the country’s social, economic and political environments.  This presentation is based on futurefact's latest findings and incorporates its extensive longitudinal databases.

Download the presentation here.

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Binning the race-card: Does DA’s Mamphela Ramphele offer black voters a way-out?

"It is very important to recognise that this is a historic moment where we will take away the excuse of race and allow people to be judged on their performance. It is time for South Africa to demand the government they deserve, not one that hides behind the race card. We are throwing the race card in the dustbin," Dr Mamphela Ramphele on joining the DA. 

A somewhat chastened Dr Ramphele has just joined the DA about 10 months after she spurned their advances and formed her own political movement. 

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The ANC: From 20 years to forever?

In his column The Big Read in The Times of 13 January 2014, Justice Malala wrote: “The answer to why the party (the ANC) will lose votes, though, is not just in its deeds. It is in its misdeeds, its inability to rejuvenate and shear itself of them, and crucially in its failure to convince an increasingly restless populace that it is the custodian of their future.” 

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Is Jacob Zuma becoming too much of a liability for the ANC?

2014 marks our twentieth year of democracy and the question being asked is whether President Zuma, with his increasingly heavy personal baggage is turning into a serious liability for the ANC as it faces the electorate in 2014?

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BLACK IS BLACK AND WHITE IS WHITE... OR IS IT IN THE MIDDLE CLASS?

Two neighbours in the same middle-class suburb: one family black, the other white. A recent article by Leon Schreiber carried by Politicsweb suggests that even though these families would have a great deal in common in terms of lifestyle, interests and needs: “the odds are that racialised thinking would convince both families that they actually have very little in common. A black family might assume that the whites have more in common with rich white industrialists living on an exclusive estate, while the white family might assume that the blacks have more in common with impoverished black people living in a township on the outskirts of town”.

Changing Destiny - South African attitudes in times of change

Brought to you by Radio Today and WHAM! Media (www.whammedia.co.za). "Changing Destiny" looks at trends of progress, or otherwise, in South Africa's attempts to modernise and lift people out of poverty.

Our very own Jos Kuper, a guest on the show, shares the facts and stories of a nation's silent revolution for good. 

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