futurefact – researching the minds and moods of South Africans since 1998

futurefact, South Africa’s premier independent, home-grown, psychographic survey has been tracking major socio-economic and political trends as well as issues relating to lifestyle, communication, media (including social media), marketing and technology trends in South African society since 1998. futurefact is conducted by highly reputable and experienced researchers and all surveys are based on probability samples of over 3,000 respondents to ensure accuracy and reliability.

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NEW FUTUREFACT PRESENTATION: The Challenging Face of South Africa

Presented by Jos Kuper at The South African Regional Strategic Forecast hosted by The  Economist Corporate Network in Johannesburg  on 31 March 2016

South Africa has changed in fundamental ways since 1994.  The futurefact presentation unpacks the demographic and psychographic context and trends that are shaping and will shape the country’s social, economic and political environments.  This presentation is based on futurefact's latest findings and incorporates its extensive longitudinal databases.

Download the presentation here.

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Staying Up

The “revolving door” and SA’s first generation middle class

(First published in City Press Voices, Sunday 30 June 2014)

For people who have managed to claw their way into the middle class, dropping out of it again is a much easier process. A recent article in the FT Weekend on Inequality in Africa (19/20 April 2014) reveals that this is not just a South African problem – they estimate that as many as “1 billion people in the developing world are at risk of slipping out of the nascent middle class and back into poverty if economic growth slows”.

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The Afrikaner in South Africa

An intrinsic and committed part of the South African cultural landscape

(First published in The Media June 2014)

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We will vote for the ANC because it is the party that will win

So stated a voter from Richard’s Bay interviewed for Freedom House’s report: 20 Years of Democracy.

futurefact finds a similar sentiment with 58% of South Africans saying that “I am wasting my vote if I don’t vote for the party that’s likely to win”. This rose to 66% among those in the ANC camp and dropped to 38% among those in the DA camp.

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Is South Africa ready for a non-racial and non-ethnic-based leadership?

Trevor Manuel is (or was) one of the ANC’s best assets. Someone not tainted by the stench of corruption, someone with impeccable struggle credentials, someone not afraid to confront racist comments or difficult issues head-on. A politician that most people TRUST in a country where 85% say that politicians are only interested in themselves and in power. 


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South Africa’s First Generation Middle Class

Even though we continue to be a very unequal society, South Africa has made considerable progress up to now in growing our middle class. This is contrary to trends in established societies like America where the middle class has been growing poorer and sliding backwards despite a degree of economic recovery. The middle class is a critical component of any economy. A large, stable middle class buys the goods and services that keep economies buoyant and fuel growth.