futurefact – researching the minds and moods of South Africans since 1998

futurefact, South Africa’s premier independent, home-grown, psychographic survey has been tracking major socio-economic and political trends as well as issues relating to lifestyle, communication, media (including social media), marketing and technology trends in South African society since 1998. futurefact is conducted by highly reputable and experienced researchers and all surveys are based on probability samples of over 3,000 respondents to ensure accuracy and reliability.

futurefact intro slide economist presentation

NEW FUTUREFACT PRESENTATION: The Challenging Face of South Africa

Presented by Jos Kuper at The South African Regional Strategic Forecast hosted by The  Economist Corporate Network in Johannesburg  on 31 March 2016

South Africa has changed in fundamental ways since 1994.  The futurefact presentation unpacks the demographic and psychographic context and trends that are shaping and will shape the country’s social, economic and political environments.  This presentation is based on futurefact's latest findings and incorporates its extensive longitudinal databases.

Download the presentation here.

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futurefact finds: Three quarters of South Africans believe that a lot of police are criminals

Three quarters of South Africans believe that a lot of police are criminals themselves. 70% say they are afraid and alert all the time because of crime, while 44% of South Africans feel there is no point to reporting crime to police. It is not surprising that 9 in 10 of our adult population think that Crime Line, an independent crime tip-off service, is a good idea.

This according to futurefact, an annual survey that examines the attitudes and beliefs of citizens in the country. The survey further noted:

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futurefact finds: the myth of superiority

What happens when foreigners are more successful than South Africans? 

South Africa has been rocked by a renewed outburst of xenophobia as mobs (frequently watched or even abetted by police) looted the contents of small foreign-owned shops. Images of people running from stores carrying whatever they could lay their hands on, including deep-freezers has produced outraged responses from many South Africans who feel deeply shamed by the behaviour of looters.  

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futurefact finds: An idiot’s guide to a more inclusive technology economy

In the technology world, an idiot’s guide is meant to dispel the intimidation factor inherent in getting to grips with using our digital devices and for taking the fear out of technology. Yet idiot guides are not very necessary when children grow up exposed to a range of technology devices – they appear then to have been born with a technology ‘gene’. And it is this that can increase the possibility of self-education and the basic computer literacy that comes from having connected devices with which to play and learn.

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Africa… Not One Country

The Ebola virus strikes in West Africa and what happens? Potential tourists immediately cancel their trips to Kenya, Tanzania, South Africa, Botswana, Zimbabwe and Zambia.

The tourism industry (via The Safari Company) countered with an info-graphic which points out that people living in Europe and  Brazil live closer to the outbreak zone than anyone in east or southern Africa http://africageographic.com/blog/ebola-are-you-at-risk/

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The Western Cape is another country

No wonder people talk of ‘semi-grating’ to the WC

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