futurefact – researching the minds and moods of South Africans since 1998

futurefact, South Africa’s premier independent, home-grown, psychographic survey has been tracking major socio-economic and political trends as well as issues relating to lifestyle, communication, media (including social media), marketing and technology trends in South African society since 1998. futurefact is conducted by highly reputable and experienced researchers and all surveys are based on probability samples of over 3,000 respondents to ensure accuracy and reliability.

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NEW FUTUREFACT PRESENTATION: The Challenging Face of South Africa

Presented by Jos Kuper at The South African Regional Strategic Forecast hosted by The  Economist Corporate Network in Johannesburg  on 31 March 2016

South Africa has changed in fundamental ways since 1994.  The futurefact presentation unpacks the demographic and psychographic context and trends that are shaping and will shape the country’s social, economic and political environments.  This presentation is based on futurefact's latest findings and incorporates its extensive longitudinal databases.

Download the presentation here.

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futurefact finds: The different face of KZN

(Written for and first published in The Media)

 South Africa’s long-established Indian population lends a very different face and atmosphere to KZN. 840,000 of South Africa’s 1,2 million Indians live in KZN (and most of the rest in Gauteng). Indians count for around 2,3% of SA’s but almost 8% of the KZN population and there are almost twice as many Indians as whites in the province. KZN is, of course the home province of the Zulu nation but that could be the subject of another article!

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futurefact finds: Awarding South Africa

This article was written by futurefact for The Media.

This month the magazine is featuring The Most Awards so what better time than to look at those aspects of our country that are worth applauding? We spend a great deal of time noticing the problems, worrying about the issues and generally being somewhat negative about many factors beyond our control as mere citizens in our society.

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Most of us are not looking for someone to blame

Columnist Max du Preez (5 May 2015) described South Africa as a nation of victims who spend their lives looking for someone or something to blame for their problems. Outsiders, he writes, (in this instance overseas academics) “were astonished at our lack of appreciation of South Africa’s stability, vibrancy and progress”. They were hugely impressed by “the most sophisticated infrastructure, economy and business sector in the so-called Third World… They are impressed with the openness of our society and the robustness of the racial, class and ethnic debates.

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Promoting dependence on the government

Addressing the Heritage Foundation, Washington on April 29 2015, Frans Cronje head of The Institute for Race Relations stated that: “Significant progress has been made with the goal of promoting increasing dependence on the government. More than 16m people (close on a third of SA’s population) now receive cash grants from the State every month, while millions also benefit from a wider ‘social wage’ that includes free housing, largely free basic education, and free basic electricity and water”.

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futurefact finds: Small Actions

Life in South Africa seems to be a series of peaks and troughs with the troughs seeming to be a lot more frequent and prolonged than the peaks. Recent articles for futurefact have focused on racism, xenophobia, fear of crime and of the police but a recent post on Facebook by Matt Suttner about his experience in Smithfield in December 2014 shows the positive effects of small actions.

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