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Integrity (honour, honesty, goodness, virtue, righteousness, uprightness and incorruptibility).

Integrity invokes sentiments reminiscent of 1994 and the birth of our new democracy – a time when we believed that the ANC would be the good guys, continue to maintain the moral high-ground and live up to the ideals of The Freedom Charter and The Constitution of South Africa.

Last week, the ANC announced that it had established an ‘Integrity Committee’ composed of respected ‘veterans’ of the calibre of Frene Ginwala, Andrew Mlangeni, Ahmed Kathrada, Denis Goldberg and Sophie de Bruyn. Gwede Mantashe stated that: it will be a fully independent committee, with the power to investigate any matter brought to its attention. Thus, it "will sometimes read things in the media, sometimes an ANC member may report a matter, or someone can even drop off an envelope with the claim".

The choice of integrity rather than corruption is telling with its emphasis on something positive, something to aspire to.

futurefact finds that almost three-quarters of South Africans like the idea that we should be focusing on solutions rather than problems. Almost everyone interviewed (95%) believes that we should stand up for what is right, 87% said it is our responsibility as individuals to report corrupt official and people wanting bribes. 73% felt that “Government or state officials found guilty of corruption or crime should never be allowed to hold office again”. At least two-thirds of South Africans had confidence in the media, The Hawks / National Prosecuting Authority, Constitutional Court and the judiciary – all of whom have roles which effectively try to ‘keep us honest’.

There is no doubt that an Integrity Committee will strike a chord among South Africans. futurefact's Jos Kuper commented: “It seems we are all really tired of the endless tales of corruption and would like to see ourselves as a winning nation again and this emphasis on good old-fashioned morals and principles could well be a turning point”.

futurefact has been surveying the attitudes and beliefs of South Africans since 1998. The findings presented above are from futurefact 2012 which is based on a probability sample of 2,946 adults aged 15 years and over, living in communities of more than 500 people throughout South Africa representing 21.6 million adults.

If you would like to find out more about futurefact and its extensive attitudinal databases please contact Jos Kuper 082 904 9939 or check out www.futurefact.co.za